Harry Potter Wish List website
Visit the website: hpwishlist.warnerbros.com
Dumbledore’s Army Sweepstakes
To promote the site as it was being launched within an extremely tight launch window and minimal advertising support, Sudjam built the Dumbledore’s Army Sweepstakes. Integrating with the brand’s social media networks, the sweepstakes page brought visitors from the brand’s formidable Facebook community (#1 movie site on Facebook at 63 million Likes). The brand saw robust participation and awareness each time the promotion ran, and website traffic nearly doubled.
Visit the Facebook page.